Marketing for fractional CFOs and advisory firms.
Marketing for Fractionals is a marketing consultancy for fractional CFOs, advisory firms, and consultants who serve accounting firms. Eduardo Gamez works as your firm's fractional marketing director and builds the revenue infrastructure behind your expertise: positioning, visibility, relationships, and the systems that turn them into pipeline.
What's holding your firm back?
Every fractional firm hits a ceiling eventually. The fix depends on which constraint you're facing right now.
You're leaving a W2 role, or your last one just ended, and fractional work is next. Get the positioning, brand, and website in place before you look for clients.
Branding & the Foundational ProjectYou have the expertise but pipeline is inconsistent. Referrals come randomly. Growth has stalled.
Growth marketing for fractional firmsPeople in your space don't know you yet. You're competing on price because you're competing on visibility.
Newsletter & LinkedIn systemsYour website no longer reflects the level of firm you're trying to build. Visitors leave without converting.
Websites for fractional firmsPeople download your PDF and disappear. No conversations, no pipeline, no follow-up.
Interactive lead magnetsYour client is paying thousands per month and still asking where the latest report is.
Client portals for fractional firmsOne project to build the base.
One retainer to run the engine.
Most firms need both. Some skip straight to the retainer. The audit tells us which.
Most firms fall into one of three situations.
Read the one that fits. The audit confirms it and sets what we build first.
You're launching or repositioning.
- Positioning & offer clarity
- Brand identity & website
- Sales collateral
- Content foundation
- Messaging guide
You need consistent marketing that runs every month.
- LinkedIn content & engagement
- Newsletter production
- Content strategy
- Lead list building
- Biweekly strategy calls
You're ready to invest in paid growth.
- Everything in Authority
- LinkedIn, Google, or Meta ads
- SEO strategy & management
- Outreach campaigns
- Biweekly strategy calls
Five layers. In order.
This is the IP behind every post, page, and campaign. Each layer only works when the one beneath it is solid. We build bottom-up.
See the full frameworkWe report what changed
in the business.
Founded Crown Acquisition Group in 2023. By 2025, he needed the marketing infrastructure to support growth, partnerships, and client acquisition.
- Brand refresh & sales collateral
- Website & service pages
- LinkedIn content & outreach
- Client portal & reporting
A full marketing operation running across content, outreach, events, and partnerships. We now serve as fractional marketing director.
They came for marketing.
They stayed for the system.
"Working with Eduardo gave us clarity on who our ideal client is and how to talk to them. He built our positioning, our CRM, and the outreach behind it. He thinks like a strategist, not a vendor, and at this point he's part of our team."
"I'm so glad I decided to partner with Eduardo on my marketing efforts. He's very knowledgeable, easy to work with, and very creative. He listened carefully to my needs and tailored a structured marketing plan to reshape my personal brand and the brand of my company. To all fractional CFOs out there, he's your guy."
"I started working with Eduardo in 2024. He helped me build clarity around my ideal clients, and since then he's been my partner on LinkedIn strategy, outreach, and visuals, and he helps me run my newsletter. Any marketing question I have, any technical problem, he's my guy."
"I travel constantly for speaking and advisory work, so I needed someone who could keep the marketing running without me babysitting it. Eduardo built my brand, my website, and a newsletter that runs around my schedule. I finally have a presence that works between events, not just during them."
"I came to Eduardo with a ChatGPT logo and zero branding. He turned that into a real brand, a website, and a clear value proposition, all from one hour of my time plus a few async reviews. I didn't have to think about it or manage it. He just handled it. Seriously impressed."
"If you're stepping into the world of fractional executive work and trying to figure out how to stand out, Eduardo is the person you want in your corner. … Eduardo cuts through that fog instantly. … He's sharp, practical, direct, and genuinely invested in helping you build something sustainable."
Start with a
free marketing audit.
We assess where you stand across positioning, visibility, relationships, and conversion, then prescribe Foundational, Authority, or Growth. No pitch until we both know what's actually broken.